With the rise of advanced technology like 3D printing, counterfeiting has increased significantly in the manufacturing sphere. This practice affects businesses by tricking customers into purchasing imitation products, often negatively impacting the authentic brands’ reputation for quality. It is also detrimental to consumers, who could be subject to toxic materials or unsafe products.
Avoiding lower-quality duplicates is vital to maintaining your brand image and profit margin, requiring you to find effective manufacturing counterfeiting prevention techniques.
Manufacturing counterfeiting happens more often than you may realize. According to The Organization for Economic Cooperation and Development, about 2.5% of world trade — or 464 billion in U.S. dollars — comprised counterfeit and pirated products in 2019, and this amount grows as more counterfeiters access modern technology.
If individuals spend money on inauthentic products believing your company made them, you miss out on sales you’ve already earned while other organizations — often with criminal ties — benefit.
Various industries are subject to this copycat behavior, from pharmaceuticals to the automotive industry, making it vital to combat counterfeit products for business health and consumer safety. Consider preventing counterfeiting with laser technology.
Laser marking machines for anti-counterfeiting effectively identify which products are yours with recognition codes that prove their authenticity. Inauthentic goods may be made from low-quality or fake materials, but their lack of a mark will prove that they are not genuine. This strategy enables your company to add traceability and authentication to your manufacturing processes while preserving your goods’ high quality.
See the advantages of preventing counterfeiting with laser technology:
With laser marking machines for anti-counterfeiting, you can maintain your goods’ characteristics while keeping copycats from taking advantage of your brand.
At Laser Marking Technologies, we want to provide the solutions you need to avoid counterfeiting by authenticating your products as easily as possible. Browse our laser products to find the best option for your manufacturing process and materials. We can also assist you if you aren’t sure what you need — message us today for more information!